When it comes to running Facebook ads for concrete coating companies, having a solid offer is half the battle. Your ad could look amazing, have a killer headline, and be laser-targeted at the right people, but if the offer doesn’t catch their attention, it’s all going to flop. So, what makes a great offer, and how do you structure it to get those leads rolling in? Let’s dive in.

What Makes a Great Offer for Concrete Coating Ads?

In this industry, people are typically looking for a blend of quality and value. They want to know they’re getting something special—whether that’s a limited-time deal or an irresistible freebie. Your offer needs to create a little urgency, show value upfront, and feel like a low-risk way for the customer to take the first step with you.

Most importantly, a good offer isn’t just about the discount. It’s about making the potential customer feel like they’re getting a solution to their problem—a floor that’s durable, easy to maintain, and visually appealing. Now, let’s look at some ideas that actually work.

Top Facebook Ad Offers That Drive Results

1. Limited-Time Discounts: $500 Off or 10% Off Your First Project

This one’s a classic, but it works. A limited-time discount creates urgency and makes people feel like they’re missing out if they don’t act fast. We’ve seen “$500 off your first project” or 10% off installations booked this month work wonders.

These offers feel substantial, especially since concrete coating projects aren’t cheap. Plus, people love the feeling of getting in on a good deal.

Pro tip: Make sure the expiration date is clear in the ad to push leads to act now, not later.

2. Free Estimates with a Bonus

Most companies offer free estimates, so how do you make yours stand out? Add a little sweetener to the pot. For example:

• “Book a free estimate and get a $100 gift card when you schedule a project with us.”

• “Claim your free estimate today and get a free cleaning kit with your new floor.”

This offer works well because it combines something expected (the free estimate) with a bonus, making it more attractive. It also encourages customers to take action because they know there’s a reward at the end.

3. Seasonal Offers and Holiday Promos

Aligning your offers with holidays or the changing seasons is another way to stand out. Think along the lines of:

• “Fall Special: 15% off garage floor coatings”

• “New Year, New Floors: Save $250 on epoxy flake installations.”

These seasonal offers tap into the natural rhythms of people’s lives. Around the New Year, people are more likely to invest in home improvement projects, while spring and fall tend to trigger those “let’s get things done” vibes.

4. Bundle Offers: Protect Multiple Spaces for Less

Concrete coating isn’t just for garage floors—it’s for basements, patios, walkways, and more. Create a bundle offer to incentivize homeowners to upgrade multiple areas at once. Something like:

• “Coat your garage and basement, get 10% off both projects.”

• “Book two spaces and get the third at half price.”

This offer works well because it highlights the versatility of your service and increases your chances of landing larger projects.

5. Financing Offers: $0 Down or 0% Interest for X Months

Not everyone is ready to drop thousands of dollars upfront on a new concrete coating, which is where financing offers come into play. Ads that highlight “0% interest for 12 months” or “$0 down with easy monthly payments” can help break down the mental barrier people have about investing in the service.

If you have a financing partner or offer in-house financing, this type of ad is a must. It lets people see your service as more accessible and budget-friendly, which can result in more leads.

6. Exclusive Deals for Past Customers or Referrals

Ever heard the saying, “The easiest customer to land is the one you already have”? Rewarding past customers or incentivizing referrals is a great way to bring in new business. Here’s an offer we’ve seen work:

• “Refer a friend and both of you get $250 off your next project.”

• “As a valued past customer, you qualify for 15% off your next coating project.”

These offers not only encourage repeat business but also give happy customers a reason to spread the word about your services.

The Key to Winning Offers: Keep It Simple and Easy to Claim

No matter which type of offer you use, there’s one golden rule: make it easy to understand and even easier to claim. If a potential lead has to jump through too many hoops to redeem a discount or special deal, they’ll lose interest fast.

That’s why Facebook lead ads (instead of sending traffic to your website) can be a game-changer. They make it easy for people to opt-in directly from the ad—no forms to fill out on a confusing website, just one tap, and they’re in.

Final Thoughts: Test, Tweak, and Track

Not every offer will work the same way in every market. A $500 discount might crush it in one area but fall flat somewhere else. Test different offers, track your results, and tweak as needed. Facebook ads are about finding that sweet spot—and the right offer can make all the difference in converting clicks into paying customers.

Need help setting up ads that actually get results? We specialize in helping concrete coating companies grow with Facebook and Instagram ads. Book a free strategy session today, and let’s figure out the perfect offer to get those leads rolling in.

With the right offer, your ads will stand out from the competition and make it easier for potential customers to say “yes.” Keep it simple, make it valuable, and don’t be afraid to experiment until you find the one that hits home.