If you’ve been thinking about running Facebook or Instagram ads to generate leads for your concrete coating or epoxy flooring business, chances are you’ve got a few questions. Maybe more than a few. And that’s totally normal—running ads can feel like diving headfirst into the deep end of marketing. In this post, I’ll cover the most common questions I get from business owners just like you, so you can approach lead generation with some confidence and avoid the usual headaches.

1. How much should I spend on ads?

Let’s cut to the chase: you need to spend enough to gather meaningful data. I usually recommend starting with at least $50 per day. Anything less, and it’ll take too long to figure out what’s working and what isn’t. Ads are an investment—expect to spend for at least 30 days to start seeing consistent results. But remember, the budget isn’t just an expense—it’s what’s fueling your lead flow.

2. How long will it take to see results?

Here’s the truth: Ads need time to optimize. Facebook’s algorithm goes through a “learning phase,” which means you might see some uneven performance in the first 7-10 days. In most cases, you’ll start seeing leads come through in that time, but don’t panic if the first few aren’t home runs. Stick with it, and we’ll dial things in over time.

3. What kind of leads can I expect?

You’re not going to hit the jackpot with every lead. Think of it like a bell curve—some leads will be absolute gold, most will be solid but need follow-up, and a few will be a waste of time. That’s just the nature of the game. The key is consistent follow-up and nurturing to turn those “maybe” leads into paying customers.

4. How do you target the right people?

It’s all about dialing in the right audience. We focus on geographic areas where you do business and narrow things down by age, interests, and behavior. For example, people searching for home improvement services, contractors, or DIY content are prime targets. Plus, with Facebook’s lookalike audiences, we can find people who match the profiles of your best customers.

5. How do I handle and follow up with leads?

The faster you follow up, the better your chances of closing the deal—simple as that. Leads are like a warm pizza: nobody wants it cold. Aim to respond within 5 minutes if possible. A good CRM system (like Jobber or DripJobs) can make this a lot easier by automating follow-ups and keeping your leads organized.

6. What makes a good offer for lead generation?

People love a reason to act now—urgency sells. Offers like "Free Estimate," "$300 Off Your First Project," or "Book Now, Install by Winter" work well because they give customers a nudge. It doesn’t have to be a deep discount; just something that feels valuable and limited-time.

7. Can I use images and videos from my phone, or do they need to be professional?

While high-end content looks great, authentic videos from your phone can work just as well—sometimes even better. A quick video of a floor transformation or a time-lapse of a coating job feels real and builds trust. Just make sure your photos and videos are clear, well-lit, and relevant to the service you’re promoting.

8. Is a lead form better than sending people to a landing page?

For most concrete coating businesses, using Facebook’s native lead form works better. Why? It’s quick and easy for potential customers to fill out—no need to leave the platform. That simplicity increases the chances of getting a lead. However, if you’ve got a killer landing page that adds value (like testimonials and detailed service info), sending traffic there can still be a solid option.

9. How do you optimize ads if they aren’t performing?

Ad campaigns are rarely perfect right out of the gate. If the ads aren’t generating leads or the cost per lead is too high, we tweak things—like adjusting targeting, testing new ad copy, or updating the creative. Optimization is all about small, intentional changes based on data. We don’t panic—just pivot and improve.

10. Why should I use an agency instead of running ads myself?

Look, you could run ads yourself, but it’s a lot like trying to DIY your taxes. It’s doable, but there’s a good chance you’ll waste time and miss out on potential savings—or in this case, leads. A good agency brings expertise, tools, and experience that save you time and money in the long run. We know what works and what doesn’t, so you can focus on your business instead of battling Facebook’s algorithm.

11. How do I track and measure results?

Tracking results is essential if you want to know whether the ads are actually working. Key metrics include cost per lead (CPL), return on ad spend (ROAS), and overall return on investment (ROI). With the right tracking tools—like Facebook’s reporting system and a CRM for follow-up—you’ll see exactly where your ad dollars are going and what’s driving the best results.

12. Can I run ads in multiple areas or just my local market?

You can absolutely run ads outside your local area—just make sure you can handle the logistics. Expanding into nearby cities or regions can open up more business opportunities, but spreading yourself too thin can backfire if you’re not prepared to serve those areas quickly.

13. How do I stand out from competitors?

It all comes down to creativity and personalization. Avoid generic stock images and boring offers. Instead, show off real job sites and use before-and-after photos. Highlight your customer reviews or include a quick intro video of you or your team. Your personality is your edge—lean into it.

14. What happens if I get too many leads at once?

Too many leads? Good problem to have—but it’s still a problem. If your pipeline fills up faster than you can manage, make sure your CRM can automate follow-ups to prevent leads from slipping through the cracks. You can also adjust your ads temporarily to slow things down by increasing your budget threshold or changing your targeting slightly.

15. How often do I need to refresh or update my ads?

Facebook ads have a shelf life. I recommend refreshing your creative (new photos, videos, or offers) every 4-6 weeks to keep things from going stale. Facebook’s audience might get bored if they see the same ad too many times, so switching things up keeps your campaign performing at its best.

Final Thoughts: Ready to Get More Leads?

Running Facebook and Instagram ads for your concrete coating or epoxy flooring business doesn’t have to be overwhelming—especially when you have a clear plan and the right support. If this post answered your questions and you’re ready to turn ad clicks into real leads, let’s chat. Schedule a free ad strategy session with ConcretePro Digital today, and let’s build a system that brings in quality leads without the hassle.

There you have it—everything you need to know to run lead generation ads like a pro (or at least feel confident enough to get started). Let’s make your phone buzz with new leads!