Let’s be real—if you run a concrete coating business, you know word-of-mouth matters. And today, that word-of-mouth shows up as Google reviews. Potential customers are going to Google your business before they even think about hiring you, so getting solid reviews isn’t just a “nice-to-have” anymore—it’s a must. In this post, we’re going to break down how to set up a Google review campaign to drive more 5-star feedback and build trust with potential clients.

Ready? Let’s dive in.

Step 1: Get Your Google Business Profile in Shape

Before you ask anyone to leave a review, make sure your Google Business Profile (GBP) is optimized. An incomplete or outdated profile is like handing out business cards with the wrong phone number—it’s a bad look.

Here’s what you need to check:

• Business Name: Is it accurate and consistent across all platforms?

• Contact Info: Make sure your phone number, address, and hours are correct.

• Photos: Upload high-quality before-and-after images of your concrete coating work. This helps build trust fast.

• Services and Description: Add keywords relevant to your business. For example, “epoxy flake coatings,” “garage floor coatings,” or “polished concrete.”

Make sure customers can easily find everything they need. The easier you make it, the better the chances they’ll leave you a great review.

Step 2: Create a Review Request Process

Here’s where a lot of companies mess up—they expect reviews to roll in without a game plan. If you want reviews, you’ve got to ask for them. And not just once; you need a repeatable process.

Here’s a simple system:

• Right after job completion: Train your crew to ask satisfied clients for a review before they leave the site.

• Follow-up via text or email: Send a message 24-48 hours after the job. Include a direct link to your Google review page—make it stupid easy for them to leave a review.

Sample Message:
“Hey [Client Name], thanks again for trusting us with your [garage/driveway/patio] project! It’d mean a lot if you could leave us a quick review about your experience. You can do that here: [Google Review Link]. Thanks again!”

If you have LeadConnector or a similar CRM, you can automate these follow-ups so you don’t have to chase clients down manually.

Step 3: Offer an Incentive (the Right Way)

While offering a direct reward for reviews can violate Google’s policy (and we don’t want that), you can still get creative. Instead of, “Leave us a review for $20 off!” try offering a thank-you raffle or exclusive giveaways.

For example:

• “Leave us a review, and you’ll be entered to win a free garage floor cleaning kit.”

• “Every month, we’ll pick one reviewer to win a $50 Amazon gift card.”

This type of soft incentive makes leaving a review more fun and engaging—without crossing Google’s ethical line.

Step 4: Respond to Every Review

The work doesn’t stop once the review comes in. Responding to reviews—both good and bad—shows potential customers you care.

• Positive Review Response Example:
  “Thanks so much for the awesome review, [Client Name]! It was a pleasure working on your [type of project], and we’re thrilled you love the results. Let us know if we can help with anything else!”

• Negative Review Response Example:
  If you do get a bad review (it happens), don’t panic. Respond calmly and professionally:
  “Hi [Client Name], we’re sorry to hear you weren’t fully satisfied with the project. Customer satisfaction is our top priority, so we’d love to make it right. Please reach out to us at [phone/email], and we’ll do everything we can to resolve the issue.”

Don’t argue or get defensive—it’s not a good look.

Step 5: Track and Celebrate Milestones

Tracking reviews is essential. Use a Google Sheet or your CRM to monitor the number of reviews you receive each month. This helps you stay consistent and see what’s working.

Pro tip: Celebrate milestones—whether it’s your 50th, 100th, or 500th review. Post about it on social media, share it with your team, and thank your customers.

Step 6: Promote Your Reviews Everywhere

Got a solid number of 5-star reviews? Great—now it’s time to show them off.

• Add reviews to your website. Display customer feedback on your homepage or testimonials page to build trust.

• Use them in social media posts. Screenshot or share recent reviews to show off your happy customers.

• Incorporate them into marketing materials. Include snippets of reviews in emails, flyers, or postcards.

Step 7: Keep It Consistent

A review campaign isn’t a one-and-done deal. To stay competitive, you need consistent reviews coming in every month. Make it a part of your regular workflow—just like quoting jobs or following up with leads.

Set reminders to ask for reviews, schedule automated follow-ups, and make sure every client gets the same VIP treatment. This way, you’ll always have fresh feedback rolling in.

Final Thoughts: The Compound Effect of Reviews

Here’s the thing—getting 5-star reviews isn’t just about looking good online. It’s about building credibility over time. The more positive reviews you collect, the easier it becomes to close new clients. People trust businesses with a track record, and reviews are proof that you know your stuff.

By setting up a Google review campaign, you’ll put your business in a position to grow organically. And when future customers see a long list of glowing reviews? That’s when they stop shopping around and call you.

Need help setting up a review campaign or integrating it into your overall marketing strategy? Give us a shout, and we’ll walk you through it step-by-step.

Ready to Boost Your Reputation?

If you want more customers finding and trusting your business, let’s chat. Schedule a free strategy session with us, and we’ll help you build a review campaign that gets results.