When you’re running a concrete coating business, especially one that’s relying on Facebook or Instagram ads to bring in leads, you can’t afford to slack on your follow-up process. Leads are the lifeblood of your business. But here’s the thing—just getting leads isn’t enough. You’ve got to have a system to follow up with them fast and consistently, or those potential jobs will slip right through your fingers.

Here’s the truth: every minute you wait to follow up is a minute closer to your competitor landing the job. The average lead is much more likely to hire the first company that reaches out, especially if they’re offering a personal touch. That’s why your follow-up process needs to be dialed in, and ideally, you’re using a CRM to help automate and streamline the whole thing.

Speed is Everything

In the concrete coating world, speed matters—not just when laying down epoxy but in your lead follow-up too. Studies show that if you respond to a new lead within 5 minutes, your chances of converting that lead skyrocket. But if you wait even an hour? You’ve just dropped the odds drastically.

That’s why I recommend a new lead follow-up sequence that’s both immediate and consistent. You want to hit them from multiple angles—phone, text, and email—right away, and then keep following up until they respond. This isn’t about being pushy; it’s about making sure they know you’re ready to help with their concrete coating needs before someone else does.

The Ideal Lead Follow-Up Sequence

Let’s break down what an effective follow-up sequence should look like:

1. Immediate Same-Day Follow-Up: As soon as that lead hits your inbox, you should be on it—whether it’s through a phone call, text, or email. I recommend starting with a phone call first, then follow it up with a text message if they don’t answer. Let them know you’re ready to schedule a free estimate or discuss their project.

2. Next-Day Follow-Up: If you don’t hear back, don’t assume they’re not interested. People get busy. A day later, follow up again with another phone call and a text, this time making it a little more personal: “Hey, just wanted to follow up on your concrete coating project. We’ve got some availability this week and would love to give you a free estimate.”

3. Two Days Later: If there’s still no response, don’t sweat it. Send another text or email, this time focusing on the benefits of working with your company. Maybe throw in a testimonial or a unique selling point like your fast turnaround or years of experience.

4. One Week Later: Now it’s time to give them a little space. A week after that first contact, send another email or text, reminding them that you’re still ready to help. This message can emphasize the fact that your schedule is filling up fast or that there’s a special offer if they book within a certain timeframe.

5. Ongoing Lead Nurture: If you still haven’t heard back after the week, it’s time to move them into a long-term nurture sequence. This can be a series of emails that go out every few weeks, keeping your business top-of-mind with helpful tips, promotions, or updates about your services. You can also sprinkle in a few text messages or calls for special offers or limited-time discounts.

Why You Need a CRM

Here’s the thing: while this process is crucial, manually following up with every single lead can be a nightmare, especially when you’re juggling other aspects of your business. That’s where a CRM comes in. A Customer Relationship Management (CRM) system can streamline, templatize, and even automate large chunks of your follow-up process.

With a good CRM in place, you can:

• Automate Texts, Emails, and Reminders: Set up automated responses for new leads, and program the follow-up cadence so that texts and emails are sent without you having to lift a finger.

• Templatize Your Communication: Save time by creating templates for your follow-up messages. Whether it’s the first-day text or a week-later reminder, your CRM can store these templates and send them out automatically or remind you to send them.

• Track Leads and Progress: Instead of letting leads slip through the cracks, a CRM helps you track each one’s status—whether they’ve booked a consultation, are in the follow-up stage, or have gone cold. This visibility helps you adjust your strategy for each lead.

• Organize Your Nurturing Sequence: When it’s time to move leads into a longer-term nurture sequence, your CRM will handle it. Set up a series of emails to keep them engaged with your company, and you can even send personalized follow-up texts for limited-time offers or seasonal promotions.

Consistency is Key

What makes a good follow-up process? It’s not just speed; it’s consistency. Every lead should receive the same high level of attention. With the right system in place, you can make sure every new inquiry gets the attention it deserves, no matter how busy you are. A CRM ensures that no lead falls through the cracks, and your pipeline stays full.

In the concrete coating business, it’s not just about the work you do; it’s about how you communicate with potential clients. Following up fast and consistently shows professionalism and helps you lock in more jobs. So, if you’re serious about growing your business, it’s time to invest in a follow-up system that works—one that’s quick, automated, and efficient.

Wrapping It Up

Concrete coating jobs don’t fall from the sky—they come from a solid, predictable lead generation and follow-up process. By following up with leads quickly and consistently, and using a CRM to streamline the whole thing, you’ll keep your calendar booked and your business growing. If you’re ready to tighten up your lead follow-up or want to explore how a CRM can help, reach out. We can help set up a system that works for your concrete coating business so that you can focus on what you do best—getting the job done.