It’s 2024, and let’s be real: if you’re not optimizing your Facebook ads, website, and marketing efforts for mobile, you're missing out—big time. Today, nearly everyone scrolls, clicks, and buys through their phones. And if you’re running a concrete coating business, you’ve got to meet potential customers where they are. Spoiler: they’re not lounging in front of a desktop computer. They’re checking Facebook during lunch, browsing Instagram while waiting at the mechanic, and Googling home improvement services on their phones between errands.

So, what happens if your ads or website don’t look right on mobile? People bounce. They’ll leave your site faster than epoxy cures on a hot summer day, and you’ll be stuck wondering why your marketing efforts aren’t pulling their weight. Here’s how to avoid that nightmare and make mobile optimization work for you.

1. Mobile-Friendly Facebook Ads Are Non-Negotiable

Running Facebook ads without optimizing them for mobile is like putting down a smooth topcoat and skipping the base—sure, you did something, but it’s not going to last.

Over 90% of Facebook users access the platform through mobile devices. If your ads aren’t designed to look good on those tiny screens, potential customers will just scroll past. Here’s how to do it right:

• Square or Vertical Videos: Landscape videos may look great on a desktop, but on mobile, they waste precious screen space. Stick to square or vertical formats to grab attention.

• Mobile-Friendly Lead Forms: If you're using lead forms (which you should be), make sure they load fast and are easy to fill out on a phone. Think fewer questions and autofill options.

• Short and Clear Headlines: No one’s got time for long-winded copy when they’re scrolling through their feed. Get straight to the point—"Transform Your Garage in 48 Hours" is a winner.

2. A Website That Loads Fast and Works on Mobile

Imagine this: Someone sees your ad, clicks through to your website, and—boom. The page takes more than three seconds to load. They’re already gone, and your opportunity just vanished.

Google data shows that 53% of mobile users abandon a page if it doesn’t load within three seconds. If your site isn’t optimized for mobile, you’re not just losing leads—you’re throwing ad dollars straight out the window.

Here’s what you need to do:

• Mobile-Responsive Design: Your site should adjust seamlessly to any screen size. A visitor on their phone shouldn’t have to zoom in and out just to read your content or tap a button.

• Fast Loading Speeds: Use lightweight images and clean code to keep your site quick. Compress your images—those high-res garage floor photos are great, but they shouldn’t slow things down.

• Easy Contact Options: Make it simple for potential customers to call you, send a message, or fill out a form directly from their phones. Think big, tappable buttons and click-to-call links.

3. Mobile Marketing Drives Leads—Period

A big part of marketing success is about being in the right place at the right time. And where’s that today? In your prospect's pocket. Mobile isn’t just a trend; it’s how people research, connect, and make buying decisions.

If you're running ads without paying attention to mobile, you're missing key moments when homeowners are actively searching for services. And remember—when someone searches for “concrete coatings near me” on Google, they’re almost always on a phone, ready to book someone now.

Here are a few ways to up your mobile marketing game:

• Google My Business Optimization: Make sure your profile is up-to-date so your business shows up in local searches and looks good on a phone.

• SMS Lead Follow-Up: When someone fills out your lead form, follow up with a quick text message. Emails are fine, but texts get seen and answered faster.

• Mobile-Friendly CRM Integration: Use a CRM to keep track of leads and automate follow-ups. You don’t want prospects slipping through the cracks just because they filled out a form at 8 PM and didn’t hear from you until the next morning.

4. Mobile Optimization = Better ROI on Ad Spend

Here’s the kicker: If your ads, website, and marketing aren’t optimized for mobile, your ad budget won’t stretch as far. You’ll spend the same amount of money, but you’ll reach fewer people effectively—and that’s not what we’re about here.

When everything works smoothly on mobile, you not only get more leads, but the leads are higher quality. People respond better when the process feels easy and seamless. Think about it—if a homeowner can find you, learn about your services, and schedule an estimate all from their phone, they’re already halfway to hiring you.

The Bottom Line: Mobile Matters

Concrete coatings may be your bread and butter, but mobile optimization is the key ingredient that makes your marketing efforts rise. Whether it’s Facebook ads, your website, or follow-up texts, mobile is where the magic happens. If you’re not optimized, you’re not maximizing your potential—and that’s just leaving money on the table.

If you’re tired of guessing whether your ads and website are set up for mobile success, let’s talk. We’ll help you create a marketing system that not only works but works where your customers are. Schedule a free strategy session today, and let’s get your concrete coating business back on track.

Make it easy, make it fast, and make it mobile. That’s how you win.