Case study:
Outdoor Lighting - Dallas, TX
Certified Lighting Pros was already pulling in $1.2 million annually from outdoor landscape and holiday lighting installations, but they knew they had more potential.
The problem? Their traditional marketing methods weren’t cutting it anymore, especially during off-peak times.
They needed to diversify their services and keep the leads coming in consistently, regardless of the season. That’s when we stepped in.
We didn’t just slap together a couple of social media ads and call it a day. Our approach was strategic, intentional, and geared toward long-term success.
1. Website Overhaul and Service Expansion
One of the first things we noticed was that their website needed a serious refresh. It was outdated and wasn’t doing justice to the quality of their work.
We helped Certified Lighting Pros rebuild their entire website, making it more user-friendly, visually appealing, and optimized for SEO. We also worked with them to expand their services into the wedding event lighting space—a perfect way to diversify their offerings and bring in revenue during the off-season.
2. Social Media Ads Tailored to Each Service
Next, we launched and managed multiple social media ad campaigns on Facebook and Instagram. But we didn’t take a one-size-fits-all approach. Each campaign was customized for specific services—outdoor landscape lighting, holiday lighting, and wedding event lighting.
By doing this, we were able to reach the right audience at the right time, driving a steady stream of leads year-round.
Over the course of two years, our targeted ad campaigns generated thousands of leads in the $15-$30 range per lead. That consistent pipeline helped Certified Lighting Pros keep their crews busy, even during the slow seasons.
As a result, their revenue grew from $1.2 million to $1.7 million.But the success didn’t stop there. With their newfound growth, Certified Lighting Pros was able to:
Expand their team to handle the increased demand
Rebrand to align with their new offerings and growing reputation
Move into a larger building to accommodate their operations
ConcretePro Digital makes it easy for your Concrete Coating Business to generate high-quality leads automatically and reduce time spent chasing them down. Our Ad System takes care of all the heavy lifting, allowing you to focus on growth and providing amazing service to your community.
We specialize exclusively in helping local businesses get new leads and customers each month... consistently and predictably. We even guarantee our results. That means if you don't see the results, we work for FREE. You have nothing to lose!
Unlike other marketing agencies or advertising platforms, we don't lock you into any long term contracts. Our belief is that if we provide top-notch results for our clients... then contracts are not necessary.
In the words of our happy clients... it's minimal. Everything we do is designed to make your job easier! It's all about you being able to off-load the burden of worrying about your company's marketing to us so you can get back to running the day-to-day of operating your business and growing.
Right now, we primarily focus on Facebook, Instagram, and the Google network. However, we are constantly testing and evaluating different advertising methods to make sure we are always ahead of the game.
Yes, absolutely we do! Our ultimate goal is to be a profitable partnership for your business. Think of us as your very own marketing department. And this is a role we take very seriously... so seriously that we actually guarantee results for those that qualify and if we don't deliver on our promise... we work for FREE!
Unlike other marketing agencies, we specialize exclusively in local business. We also have a guarantee. You wont find that with others. We're not some random person who just watched a couple of youtube videos and decided to start calling themselves a digital marketer. We're certified experts and have built this up on our actual results and referrals. andae.
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