Case study:

How We Helped Certified Lighting Pros Go From $1.2M to $1.7M in Two Years

Outdoor Lighting - Dallas, TX

cLIENT BACKGROUND

Certified Lighting Pros, an outdoor lighting company based in Dallas, TX, had already built a solid business off the back of hard work and traditional marketing methods.

They were doing all the right things—postcards, networking, signage, and referrals—but like many businesses, they hit a growth ceiling.

They came to us with one goal: keep growing and keep their crews busy year-round, especially through those dreaded slow seasons.

tHE CHALLENGE

Certified Lighting Pros was already pulling in $1.2 million annually from outdoor landscape and holiday lighting installations, but they knew they had more potential.

The problem? Their traditional marketing methods weren’t cutting it anymore, especially during off-peak times.

They needed to diversify their services and keep the leads coming in consistently, regardless of the season. That’s when we stepped in.

OUR STRATEGY

We didn’t just slap together a couple of social media ads and call it a day. Our approach was strategic, intentional, and geared toward long-term success.

1. Website Overhaul and Service Expansion

One of the first things we noticed was that their website needed a serious refresh. It was outdated and wasn’t doing justice to the quality of their work.

We helped Certified Lighting Pros rebuild their entire website, making it more user-friendly, visually appealing, and optimized for SEO. We also worked with them to expand their services into the wedding event lighting space—a perfect way to diversify their offerings and bring in revenue during the off-season.

2. Social Media Ads Tailored to Each Service

Next, we launched and managed multiple social media ad campaigns on Facebook and Instagram. But we didn’t take a one-size-fits-all approach. Each campaign was customized for specific services—outdoor landscape lighting, holiday lighting, and wedding event lighting.

By doing this, we were able to reach the right audience at the right time, driving a steady stream of leads year-round.

THE RESULTS...

Over the course of two years, our targeted ad campaigns generated thousands of leads in the $15-$30 range per lead. That consistent pipeline helped Certified Lighting Pros keep their crews busy, even during the slow seasons.

As a result, their revenue grew from $1.2 million to $1.7 million.But the success didn’t stop there. With their newfound growth, Certified Lighting Pros was able to:

  • Expand their team to handle the increased demand

  • Rebrand to align with their new offerings and growing reputation

  • Move into a larger building to accommodate their operations

WHY IT WORKED

The success of Certified Lighting Pros boils down to one key factor: a strategic shift from traditional marketing to digital marketing.

We didn’t just help them generate leads—we helped them build a sustainable system that continues to bring in new business while keeping their crews busy year-round.

By expanding their services into the wedding event space and leveraging the power of social media ads, we helped them scale beyond what they thought was possible.

Ready to grow your business like Certified Lighting Pros? Let’s talk. Book a free strategy session today and see how we can help you keep your pipeline full, no matter the season.

ABOUT US...

ConcretePro Digital makes it easy for your Concrete Coating Business to generate high-quality leads automatically and reduce time spent chasing them down. Our Ad System takes care of all the heavy lifting, allowing you to focus on growth and providing amazing service to your community.

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The Venue At River's Edge just launched in the spring of 2020 and saw a +756% increase in website traffic, tripled venue visits, and new wedding bookings all in the middle of a pandemic.

CERTIFIED LIGHTS

Certified Lights experienced a 3X growth rate (...year over year) going from $300,000 to nearly $1.5 million in yearly revenue in just three years.

REAL BUSINESSES. REAL RESULTS.

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What Others Are Saying...

Jackson T.

Dallas, TX

We've doubled revenue growth year-over-your for years now since working with Andrew and his team. Highly recommend!

Christina M.

Cypress, TX

I just signed three in the last two days... That's 21 now in the last six weeks! Just had to announce that we're 100% booked!

Danny Z.

Scottsdale, AZ

Highly recommend Andrew and his team! Just closed out first job with a week of launching ads. Looking forward to more!

FREQUENTLY ASKED QUESTIONS

Here are a few answers to our most common questions

Will this actually work for my business?

We specialize exclusively in helping local businesses get new leads and customers each month... consistently and predictably. We even guarantee our results. That means if you don't see the results, we work for FREE. You have nothing to lose!

Will I have to sign to a contract?

Unlike other marketing agencies or advertising platforms, we don't lock you into any long term contracts. Our belief is that if we provide top-notch results for our clients... then contracts are not necessary.

How much involvement will this require from me?

In the words of our happy clients... it's minimal. Everything we do is designed to make your job easier! It's all about you being able to off-load the burden of worrying about your company's marketing to us so you can get back to running the day-to-day of operating your business and growing.

What advertising methods do you use?

Right now, we primarily focus on Facebook, Instagram, and the Google network. However, we are constantly testing and evaluating different advertising methods to make sure we are always ahead of the game.

Do you have a guarantee?

Yes, absolutely we do! Our ultimate goal is to be a profitable partnership for your business. Think of us as your very own marketing department. And this is a role we take very seriously... so seriously that we actually guarantee results for those that qualify and if we don't deliver on our promise... we work for FREE!

What makes us different?

Unlike other marketing agencies, we specialize exclusively in local business. We also have a guarantee. You wont find that with others. We're not some random person who just watched a couple of youtube videos and decided to start calling themselves a digital marketer. We're certified experts and have built this up on our actual results and referrals. andae.

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