Case study:

How PremierOne Christmas Lights Launched a Successful Holiday Lighting Service

Holiday Lighting - houston, TX

cLIENT BACKGROUND

PremierOne Christmas Lights, based out of the Houston, TX area, came to us with a bold new idea: expand their construction and contracting business to launch a holiday lighting installation brand.

The owner had a solid background in the construction world but was stepping into a whole new market—holiday lights.

With the holiday season fast approaching, they needed to move fast and get set up properly to capture business in the highly competitive Houston market. That’s where we came in.

tHE CHALLENGE

When you’re launching a new service, you can’t afford to make mistakes in your marketing strategy—especially in a market as large and competitive as Houston.

PremierOne needed a complete brand setup, digital presence, and a marketing strategy that would drive results from day one.

They wanted to ensure that their holiday lighting service would hit the ground running, with a solid pipeline of leads to carry them through the season.

OUR APPROACH

First things first, we got to work setting up the essentials:

Website Creation: We built PremierOne a website that was not only visually appealing but also conversion-focused. The goal was to capture interest and get potential customers to act fast.

Print and Branding: To make sure they could reach prospects in their local area, we designed postcards, business cards, and door hangers that were eye-catching and communicated their value clearly.

Facebook and Instagram Page Setup: We set up their social media presence with professional profiles that established credibility and got people interested in their services.

Once the foundation was set, we dove into launching Facebook and Instagram ad campaigns. We knew the holiday lighting installation market was going to be competitive, but with a focused ad strategy, we were confident we could deliver.

THE RESULTS...

Our ad campaigns targeted local Houston homeowners who were looking to enhance their holiday decor with professional lighting services. The results were outstanding. Not only did we generate high-quality leads, but we also did it at an incredibly low cost—something that's not easy in a city like Houston.

Cost per Lead: The most expensive lead we generated for PremierOne was just $19, with leads as low as $8. To put that in perspective, most companies in this space are happy with leads in the $25-$50 range. We beat those averages by a mile, giving PremierOne a significant competitive advantage.

Lead Volume: The consistent flow of leads meant PremierOne had the pipeline they needed to stay busy throughout the entire holiday season. No slow days. No scrambling for business. Just steady growth.

Market Competitiveness: Even in one of the most competitive markets in the country, we were able to help PremierOne make a name for themselves in their first season.

IN CONCLUSION

Thanks to our efforts, PremierOne Christmas Lights had a fantastic first season, packed with high-quality leads and plenty of business.

We helped them get their brand off the ground, created a robust online and offline presence, and delivered the kind of lead generation results that made their launch a success.

If you’re looking to take your seasonal business to the next level—or launch a new service altogether—we have the tools, expertise, and strategy to make it happen.

Get in touch today for a free ads strategy session!

ABOUT US...

ConcretePro Digital makes it easy for your Concrete Coating Business to generate high-quality leads automatically and reduce time spent chasing them down. Our Ad System takes care of all the heavy lifting, allowing you to focus on growth and providing amazing service to your community.

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What Others Are Saying...

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FREQUENTLY ASKED QUESTIONS

Here are a few answers to our most common questions

Will this actually work for my business?

We specialize exclusively in helping local businesses get new leads and customers each month... consistently and predictably. We even guarantee our results. That means if you don't see the results, we work for FREE. You have nothing to lose!

Will I have to sign to a contract?

Unlike other marketing agencies or advertising platforms, we don't lock you into any long term contracts. Our belief is that if we provide top-notch results for our clients... then contracts are not necessary.

How much involvement will this require from me?

In the words of our happy clients... it's minimal. Everything we do is designed to make your job easier! It's all about you being able to off-load the burden of worrying about your company's marketing to us so you can get back to running the day-to-day of operating your business and growing.

What advertising methods do you use?

Right now, we primarily focus on Facebook, Instagram, and the Google network. However, we are constantly testing and evaluating different advertising methods to make sure we are always ahead of the game.

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What makes us different?

Unlike other marketing agencies, we specialize exclusively in local business. We also have a guarantee. You wont find that with others. We're not some random person who just watched a couple of youtube videos and decided to start calling themselves a digital marketer. We're certified experts and have built this up on our actual results and referrals. andae.

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