Case study:

Certified Lights’ Journey from $330K to $1.45M in Revenue with A Strategic Marketing Approach

Outdoor Lighting - Dallas, TX

cLIENT BACKGROUND

When Certified Lights first came to us, they had a solid reputation in the Dallas area for outdoor landscape and holiday lighting, but their web presence wasn’t pulling its weight.

They were doing around $330,000 in revenue annually, but they wanted to scale.

And scale we did...

Over the next two years, Certified Lights saw their revenue more than double year-over-year, growing from $330K to $740K, and then shooting up to $1.45M. It wasn’t magic – it was a strategic marketing plan, constant optimization, and a ton of hard work.

tHE CHALLENGE

Certified Lights had been doing fine, but “fine” wasn’t the goal. They had a small web presence, and it just wasn’t bringing in the leads or traffic they needed to hit their ambitious growth targets.

They wanted a comprehensive marketing approach that could take them to the next level – and we knew exactly how to deliver that.

THE SOLUTION

Our approach started with a full audit of Certified Lights’ digital footprint, identifying gaps in their web presence, email marketing, SEO, and paid advertising. From there, we rolled out a comprehensive marketing strategy focused on key channels:

Website Optimization: We revamped their website to improve user experience, optimize for conversions, and drive more organic traffic through search engine optimization (SEO).

Email Marketing: We didn’t just create a list and blast out promotions. We implemented an ongoing email nurturing program designed to build brand awareness and goodwill over time. To keep things personal and engaging, we also added a text messaging strategy, which ended up being one of our strongest channels for customer engagement.

Google and Social Media Ads: We employed a three-layer ad strategy that worked like a charm. First, we ran awareness and educational ads to build credibility. Next, we hit their audience with direct offer ads, and finally, we retargeted the interested prospects with testimonials and results-focused ads to close the deal.

GETTING TRACTION - THEN DOUBLING DOWN

Our initial focus was simple: get traction. We tested a variety of strategies across these channels to see what would gain momentum.

Anything that wasn’t working? We scrapped it. What was working? We doubled down on it.

This constant cycle of testing, optimizing, and reinvesting is what drove Certified Lights’ explosive growth over those two years.

Each year, we expanded our investment into the channels that delivered the best results, further scaling their paid ads on Google and social media while refining our email and text marketing programs to increase engagement.

THE RESULTS...

The results speak for themselves:

Year 1: Revenue increased from $330K to $740K.

Year 2: Revenue grew again to $1.45M.

We generated thousands of leads throughout this time, ensuring that Certified Lights had a steady flow of prospects coming through their funnel.

And the engagement we built through email and text marketing? It played a massive role in converting those leads over time.

The company’s growth wasn’t just about revenue. Certified Lights had to expand their team to handle the growing demand for installations, and they moved to a larger building to keep up with operations. It was a total transformation from where they started, and they now have a web presence and marketing strategy that works as hard as they do.

A FRAMEWORK FOR SUCCESS

At the core of all of this was our layered ad strategy. By using awareness and educational ads to build trust, direct offer ads to capture leads, and retargeting ads featuring testimonials to close the deal, we built a sales funnel that consistently delivered results. Paired with a solid follow-up process (that email and text marketing combo was a game-changer), Certified Lights saw a return on their marketing investment year after year.

We’re incredibly proud of the partnership we’ve built with Certified Lights. It’s been a wild two years, and watching them grow from a new lighting company to a business pulling in over a million in revenue has been nothing short of rewarding.

Want to see how we can help your business scale like Certified Lights?

Let’s talk about building a comprehensive marketing strategy tailored to your business. Reach out to us today for a free consultation.

ABOUT US...

ConcretePro Digital makes it easy for your Concrete Coating Business to generate high-quality leads automatically and reduce time spent chasing them down. Our Ad System takes care of all the heavy lifting, allowing you to focus on growth and providing amazing service to your community.

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REAL BUSINESSES. REAL RESULTS.

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What Others Are Saying...

Jackson T.

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We've doubled revenue growth year-over-your for years now since working with Andrew and his team. Highly recommend!

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I just signed three in the last two days... That's 21 now in the last six weeks! Just had to announce that we're 100% booked!

Danny Z.

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Highly recommend Andrew and his team! Just closed out first job with a week of launching ads. Looking forward to more!

FREQUENTLY ASKED QUESTIONS

Here are a few answers to our most common questions

Will this actually work for my business?

We specialize exclusively in helping local businesses get new leads and customers each month... consistently and predictably. We even guarantee our results. That means if you don't see the results, we work for FREE. You have nothing to lose!

Will I have to sign to a contract?

Unlike other marketing agencies or advertising platforms, we don't lock you into any long term contracts. Our belief is that if we provide top-notch results for our clients... then contracts are not necessary.

How much involvement will this require from me?

In the words of our happy clients... it's minimal. Everything we do is designed to make your job easier! It's all about you being able to off-load the burden of worrying about your company's marketing to us so you can get back to running the day-to-day of operating your business and growing.

What advertising methods do you use?

Right now, we primarily focus on Facebook, Instagram, and the Google network. However, we are constantly testing and evaluating different advertising methods to make sure we are always ahead of the game.

Do you have a guarantee?

Yes, absolutely we do! Our ultimate goal is to be a profitable partnership for your business. Think of us as your very own marketing department. And this is a role we take very seriously... so seriously that we actually guarantee results for those that qualify and if we don't deliver on our promise... we work for FREE!

What makes us different?

Unlike other marketing agencies, we specialize exclusively in local business. We also have a guarantee. You wont find that with others. We're not some random person who just watched a couple of youtube videos and decided to start calling themselves a digital marketer. We're certified experts and have built this up on our actual results and referrals. andae.

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