Case study:

Prolific Flooring's Lead Generation Success With Facebook Ads

Concrete Coating - Seattle, WA

cLIENT BACKGROUND

Prolific Flooring, based in Seattle, WA, might be a new name in the market, but the owner has been in the concrete coating game for over a decade. With a stellar reputation in the local contractor community, they had always managed to stay busy by relying on referrals and subcontracted work from other companies.

But that "free work" came with a cost—while jobs fell into their lap, profits were slim.

They weren’t getting their own leads, and they weren't closing jobs directly, which meant smaller margins.

When Prolific Flooring came to us, their main concern was getting a steady, reliable stream of concrete coating leads they could call their own. No more middlemen, no more subcontracting—just their own clients, booked by them, closed by them.

The goal? Build a lead generation system that could fill their pipeline with high-quality leads, allowing them to quote, close, and boost profits all at once.

tHE CHALLENGE

Before we stepped in, Prolific Flooring's lead flow was inconsistent, at best. They were stuck relying on the goodwill of overloaded contractors who’d toss them a bone every now and then. It wasn’t sustainable, and it certainly wasn’t scaling their business. They needed more direct business, and fast.

The owner wanted a system that could bring in consistent, quality leads every month so they could quote and close jobs themselves, instead of depending on someone else’s overflow.

But here’s the catch—despite being great at what they do, they didn’t have much experience in running their own marketing.

THE SOLUTION

We kicked things off by mapping out a clear game plan: the first order of business was setting up a Facebook and Instagram lead generation campaign. It was clear they just needed more leads, plain and simple. So, that’s what we delivered.

Step one was optimizing their Facebook presence, setting them up with a professional page to properly run ads. Once that was squared away, we launched a tailored lead gen campaign across Facebook and Instagram targeting homeowners in their local area who needed epoxy flooring and concrete coating services.

But running ads is just half the battle—you’ve got to follow up with leads fast. To make sure no opportunity slipped through the cracks, we sent all incoming leads directly to their flooring specialist’s cell phone for immediate action.

When it became clear that the team was struggling to keep up with follow-ups (since they were already busy with existing work), we integrated a lead management CRM to automate the process. This ensured that every lead was contacted quickly and consistently.

THE RESULTS...

Within just two months, we generated over 70 exclusive leads for Prolific Flooring at just over $30 per lead. These weren’t just random leads either—they were high-quality prospects in their target market, ready to book.

This steady lead flow has not only filled their pipeline with work but has also allowed them to take control of their own marketing and boost profits by closing their own deals. Instead of relying on referrals and contracted work with tight margins, Prolific Flooring is now quoting, closing, and pocketing higher profits from their own exclusive leads.

By setting up an automated follow-up system and ensuring no leads fall through the cracks, Prolific Flooring has leveled up from inconsistent project flow to a steady, reliable stream of new clients. No more waiting around for other contractors to send work their way—Prolific Flooring is now calling the shots on their own.

KEY TAKEAWAYS

70+ leads generated in two months at just over $30 per lead.

Shifted from relying on referrals and contractor work to direct, higher-margin jobs.

CRM automation ensured no leads fell through the cracks, improving conversion rates.

Steady flow of exclusive leads has stabilized their business and increased profitability.

If you’re tired of waiting around for referrals and want to take control of your own lead generation, let’s talk.

We’ll help you build a system that generates a consistent stream of high-quality leads—so you can grow your profits, not just stay busy.

ABOUT US...

ConcretePro Digital makes it easy for your Concrete Coating Business to generate high-quality leads automatically and reduce time spent chasing them down. Our Ad System takes care of all the heavy lifting, allowing you to focus on growth and providing amazing service to your community.

More Case Studies...

GULF COAST LIGHTING PROS

Gulf Coast Lighting Pros did 46 new installation jobs in their first two months in business and doubled their business growth in their second year (...generating over 475 leads in just five months). Averaging $13.80 per lead!

RZ DECO EPOXY FLOORING

The Venue At River's Edge just launched in the spring of 2020 and saw a +756% increase in website traffic, tripled venue visits, and new wedding bookings all in the middle of a pandemic.

CERTIFIED LIGHTS

Certified Lights experienced a 3X growth rate (...year over year) going from $300,000 to nearly $1.5 million in yearly revenue in just three years.

REAL BUSINESSES. REAL RESULTS.

Others We've Helped...

What Others Are Saying...

Jackson T.

Dallas, TX

We've doubled revenue growth year-over-your for years now since working with Andrew and his team. Highly recommend!

Christina M.

Cypress, TX

I just signed three in the last two days... That's 21 now in the last six weeks! Just had to announce that we're 100% booked!

Danny Z.

Scottsdale, AZ

Highly recommend Andrew and his team! Just closed out first job with a week of launching ads. Looking forward to more!

FREQUENTLY ASKED QUESTIONS

Here are a few answers to our most common questions

Will this actually work for my business?

We specialize exclusively in helping local businesses get new leads and customers each month... consistently and predictably. We even guarantee our results. That means if you don't see the results, we work for FREE. You have nothing to lose!

Will I have to sign to a contract?

Unlike other marketing agencies or advertising platforms, we don't lock you into any long term contracts. Our belief is that if we provide top-notch results for our clients... then contracts are not necessary.

How much involvement will this require from me?

In the words of our happy clients... it's minimal. Everything we do is designed to make your job easier! It's all about you being able to off-load the burden of worrying about your company's marketing to us so you can get back to running the day-to-day of operating your business and growing.

What advertising methods do you use?

Right now, we primarily focus on Facebook, Instagram, and the Google network. However, we are constantly testing and evaluating different advertising methods to make sure we are always ahead of the game.

Do you have a guarantee?

Yes, absolutely we do! Our ultimate goal is to be a profitable partnership for your business. Think of us as your very own marketing department. And this is a role we take very seriously... so seriously that we actually guarantee results for those that qualify and if we don't deliver on our promise... we work for FREE!

What makes us different?

Unlike other marketing agencies, we specialize exclusively in local business. We also have a guarantee. You wont find that with others. We're not some random person who just watched a couple of youtube videos and decided to start calling themselves a digital marketer. We're certified experts and have built this up on our actual results and referrals. andae.

FREE 7 STEP PLAN

Learn the exact step-by-step process you Need To Finally "Move The Needle"

With Paid Ads. More Sales, More Leads.

Learn the exact step-by-step process you

need to finally "move the needle"

with paid ads. More sales, more leads.

tired of waiting for results?

FREE AD STRATEGY SESSION

No strings attached—Get a Roadmap & solutions to your lead gen problems.

No pressure or commitment.

Phone: 254-831-4663

Email: [email protected]

This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.

All logos on the site are properties of their perspective owner. Results vary.