Case study:

How Fresh Roof Built a Predictable Lead Pipeline with Facebook and Instagram Ads

Roof Restoration - Escondido, CA

cLIENT BACKGROUND

When Fresh Roof came to us, they were in a tough spot—struggling to keep a steady stream of leads coming in.

Specializing in roof restoration, Fresh Roof helps California homeowners extend the life of their shingles without having to deal with the nightmare of a full roof replacement.

They’d been doing good work for years, but like many businesses, they were heavily relying on word-of-mouth, referrals, and networking to generate new business.

Sure, those traditional marketing methods work... sometimes. But Fresh Roof wanted more than “sometimes.”

They needed something steady. They wanted a consistent pipeline of leads month after month—something they could depend on to stabilize their business and make growth a lot more predictable.

That’s where we stepped in.

THE CHALLENGE

Fresh Roof needed to break away from relying on unpredictable sources of leads and find a way to bring in potential customers on a consistent basis. They were ready for a change and open to trying digital marketing, but they had no experience running ads on platforms like Facebook or Instagram.

Our mission was clear: build a reliable lead generation system through social media ads that would deliver high-quality leads at a low cost.

THE SOLUTION

We set up a Facebook and Instagram campaign targeting California homeowners in Fresh Roof’s ideal service areas.

With strategic ad copy, eye-catching images, and clear calls to action, we designed the campaign to educate homeowners about the benefits of roof restoration—saving them money and hassle in the long run by avoiding costly roof replacements.

Instead of sending traffic to a cluttered website or letting leads fall into the abyss, we used a lead form system that kept the process simple and frictionless. Homeowners could express interest right from the ad itself, and Fresh Roof got instant notifications so they could follow up with leads while the iron was still hot.

THE RESULTS...

Within the first month, Fresh Roof’s campaigns generated 63 new leads at an average cost of just $15.20 per lead. That’s 63 California homeowners interested in roof restoration who wouldn’t have known about Fresh Roof if it weren’t for these ads.

Not only did this provide them with a healthy pipeline of new leads and customers, but it also gave them something they hadn’t had in a while—predictability. Knowing they could depend on a steady stream of inquiries each month transformed the way they approached their business.

The “Good Problem” of Rapid Growth

Fresh Roof’s success came down to a few key factors:

1. Targeting the Right Audience: We focused on California homeowners who needed Fresh Roof’s services, narrowing in on those most likely to benefit from roof restoration. No wasted budget on random clicks.

2. Strong Ad Messaging: The ads spoke directly to homeowners who wanted to save money by extending the life of their roof. We emphasized the hassle-free benefits of restoration compared to a full replacement, tapping into what customers really cared about.

3. Simplified Lead Collection: By using Facebook and Instagram lead forms, we made it easy for homeowners to express interest without jumping through hoops. This boosted conversion rates and helped Fresh Roof quickly follow up with warm leads.

4. Consistent Pipeline: No more crossing their fingers for referrals or hoping the phone would ring. With 63 new leads in just one month, Fresh Roof had the dependable flow of customers they needed to plan for growth and success.

IN CONCLUSION

For Fresh Roof, our Facebook and Instagram ads turned their lead generation efforts from a trickle into a steady flow. The campaigns provided the predictability they craved and helped them move beyond the limitations of traditional marketing.

If you’re tired of relying on word-of-mouth or networking events to bring in new business, it’s time to explore the power of social media ads.

Let us help you build a reliable, scalable lead generation system like we did for Fresh Roof—so you can focus on what you do best.

ABOUT US...

ConcretePro Digital makes it easy for your Concrete Coating Business to generate high-quality leads automatically and reduce time spent chasing them down. Our Ad System takes care of all the heavy lifting, allowing you to focus on growth and providing amazing service to your community.

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FREQUENTLY ASKED QUESTIONS

Here are a few answers to our most common questions

Will this actually work for my business?

We specialize exclusively in helping local businesses get new leads and customers each month... consistently and predictably. We even guarantee our results. That means if you don't see the results, we work for FREE. You have nothing to lose!

Will I have to sign to a contract?

Unlike other marketing agencies or advertising platforms, we don't lock you into any long term contracts. Our belief is that if we provide top-notch results for our clients... then contracts are not necessary.

How much involvement will this require from me?

In the words of our happy clients... it's minimal. Everything we do is designed to make your job easier! It's all about you being able to off-load the burden of worrying about your company's marketing to us so you can get back to running the day-to-day of operating your business and growing.

What advertising methods do you use?

Right now, we primarily focus on Facebook, Instagram, and the Google network. However, we are constantly testing and evaluating different advertising methods to make sure we are always ahead of the game.

Do you have a guarantee?

Yes, absolutely we do! Our ultimate goal is to be a profitable partnership for your business. Think of us as your very own marketing department. And this is a role we take very seriously... so seriously that we actually guarantee results for those that qualify and if we don't deliver on our promise... we work for FREE!

What makes us different?

Unlike other marketing agencies, we specialize exclusively in local business. We also have a guarantee. You wont find that with others. We're not some random person who just watched a couple of youtube videos and decided to start calling themselves a digital marketer. We're certified experts and have built this up on our actual results and referrals. andae.

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