We’ve been with Gulf Coast Lighting Pros since day one, helping them set up everything from their website to their lead management CRM. Here’s what we did to make sure they were set up for long-term success:

1. Website Development: Right off the bat, we created a website for them that showcased their services, portfolio, and contact information. This was a game-changer for their credibility and gave potential clients a clear way to learn more and get in touch.

2. Facebook and Instagram Ads: To kick things off, we launched targeted Facebook and Instagram ad campaigns to reach homeowners in the Gulf Coast area looking for holiday lighting services. Over the last two years, this strategy has delivered big time. In their most recent season, we generated a whopping 499 leads for them at an average cost of just $14.34 per lead. That’s the kind of ROI every business owner dreams about.

3. Lead Management CRM Integration: As their lead volume started to grow, we helped them integrate a CRM system on the backend. This ensured that no lead was slipping through the cracks, and they could efficiently follow up with every inquiry. Whether it was scheduling a consultation or simply answering questions, the CRM has been critical in managing their growing customer base.

4. Local Marketing Materials: Gulf Coast Lighting Pros also wanted to make a splash locally through direct mail and signage. We designed their postcards, door hangers, and yard signs (aka bandit signs), making sure their brand stayed top of mind for residents in their service area. This “boots-on-the-ground” strategy helped them get in front of the right people at just the right time.