Case study:

Transforming Lead Generation for Epoxy Floor Wizards

Concrete Coating - Chicago, IL

cLIENT BACKGROUND

When Epoxy Floor Wizards, a family-owned concrete coating company based in Chicago, came to us, they were in a tough spot.

With over a decade in the business, they knew the ins and outs of transforming dull concrete into show-stopping floors, but getting consistent leads?

That was another story.

They had tried working with other marketing companies before but were left

disappointed.

Some promised the moon, only for results to plummet after a short period. Others charged high management fees without delivering the expected ROI.

They even had a nightmare experience where an agency sabotaged their social media pages after parting ways.

Frustrated and skeptical, Epoxy Floor Wizards needed a marketing partner they could trust, someone who could deliver steady, high-quality leads without the drama.

tHE CHALLENGE

Before partnering with us, Epoxy Floor Wizards relied on word of mouth, networking, referrals, and local marketing efforts.

While these methods brought in some business, they were inconsistent at best.

What they needed was a reliable flow of concrete coating leads to keep their team busy and their business growing.

OUR APPROACH

We knew we had to start with a solid game plan, focusing on generating a consistent stream of high-quality leads. Here’s how we did it:

1. Lead Generation Campaign

Our first move was to set up a Facebook and Instagram lead generation campaign. The goal? Create a steady flow of leads that Epoxy Floor Wizards could turn into new jobs.

2. Website Compliance Updates

To ensure everything was in line with Facebook's ad policies, we made some necessary edits to their website. This included adding a policy page and making sure their forms were compliant—nothing fancy, just the essentials to keep their ads running smoothly.

3. Social Media Cleanup

We cleaned up and optimized their social media pages, ensuring everything was in sync and branded with clear, consistent messaging. After the chaos caused by their previous agency, it was crucial to present a polished, professional front.

4. CRM Setup

We set them up with a CRM system to organize their leads and send them directly to their flooring specialist’s phone. This way, new leads could be followed up with quickly—no more missed opportunities.

5. Automated Follow-Up Sequence

We implemented an automated follow-up sequence, ensuring new leads received immediate confirmation without Epoxy Floor Wizards having to lift a finger. This was crucial for keeping potential customers engaged.

6. Promo Campaign for Cold Leads

We also launched a special promo campaign, designed to re-engage leads that had gone cold. This campaign was automated too, allowing the team to focus on hot leads, giving estimates, and closing jobs.

THE RESULTS...

Over the past three months, our strategies have paid off. We’ve generated 121 new leads for Epoxy Floor Wizards at a cost of just $14-$19 per lead.

This steady influx of high-quality leads has given them the consistency they were missing, allowing them to focus on what they do best—transforming concrete into tough, long-lasting flooring.

iN CONCLUSION

Epoxy Floor Wizards is now thriving with a steady stream of leads and a marketing system that works without them having to worry about the next job. They can confidently say goodbye to the days of inconsistent leads and unreliable marketing partners.

If you’re tired of the same old marketing headaches, it might be time for a fresh approach—one that actually delivers results.

Want to see how we can help your business? Let’s chat.

ABOUT US...

Stillhouse Marketing makes it easy for your Concrete Coating Business to generate high-quality leads automatically and reduce time spent Chasing them down. our Ad system takes care of all the heavy lifting, allowing you to focus on growth and providing amazing service to your community.

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What Others Are Saying...

Jackson T.

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We've doubled revenue growth year-over-your for years now since working with Andrew and his team. Highly recommend!

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I just signed three in the last two days... That's 21 now in the last six weeks! Just had to announce that we're 100% booked!

Danny Z.

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Highly recommend Andrew and his team! Just closed out first job with a week of launching ads. Looking forward to more!

FREQUENTLY ASKED QUESTIONS

Here are a few answers to our most common questions

Will this actually work for my business?

We specialize exclusively in helping local businesses get new leads and customers each month... consistently and predictably. We even guarantee our results. That means if you don't see the results, we work for FREE. You have nothing to lose!

Will I have to sign to a contract?

Unlike other marketing agencies or advertising platforms, we don't lock you into any long term contracts. Our belief is that if we provide top-notch results for our clients... then contracts are not necessary.

How much involvement will this require from me?

In the words of our happy clients... it's minimal. Everything we do is designed to make your job easier! It's all about you being able to off-load the burden of worrying about your company's marketing to us so you can get back to running the day-to-day of operating your business and growing.

What advertising methods do you use?

Right now, we primarily focus on Facebook, Instagram, and the Google network. However, we are constantly testing and evaluating different advertising methods to make sure we are always ahead of the game.

Do you have a guarantee?

Yes, absolutely we do! Our ultimate goal is to be a profitable partnership for your business. Think of us as your very own marketing department. And this is a role we take very seriously... so seriously that we actually guarantee results for those that qualify and if we don't deliver on our promise... we work for FREE!

What makes us different?

Unlike other marketing agencies, we specialize exclusively in local business. We also have a guarantee. You wont find that with others. We're not some random person who just watched a couple of youtube videos and decided to start calling themselves a digital marketer. We're certified experts and have built this up on our actual results and referrals. andae.

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