Case study:

Holiday Breeze Lighting: Helping a New Veteran-Owned Company Shine in Their First Season

Outdoor Lighting - Fort Worth, TX

cLIENT BACKGROUND

Starting a new business is hard enough, but when you add in the fact that you’re not exactly tech-savvy, it’s a whole different ball game. That’s where Holiday Breeze Lighting found themselves.

Based in Fort Worth, TX, this father-and-son startup specializes in home services and holiday lighting.

As a veteran-owned business, they had the dedication and drive—but they needed help bringing their brand to life online.

tHE CHALLENGE

Holiday Breeze Lighting was starting from scratch. No website, no social media presence, no marketing materials—just a great service and a willingness to work hard.

Like a lot of small, veteran-owned businesses, they knew they had the potential but didn’t have the time or know-how to get their online marketing off the ground.

They needed a solid foundation to launch their first holiday lighting season, and they needed it fast.

OUR APPROACH

Our mission was clear: get them set up for success and help them generate leads for their holiday lighting services. Here’s what we did:

1. Website Setup: We built a clean, professional website that showcased their services and made it easy for potential customers to get in touch. The site was optimized for local SEO from day one, ensuring they’d show up when people searched for holiday lighting in the Fort Worth area.

2. Social Media Creation: We created and optimized their Facebook and Instagram pages, complete with eye-catching visuals and the right messaging to connect with their target audience—local homeowners looking to make their homes shine for the holidays.

3. Print Marketing: Knowing that online marketing wasn’t enough for a local service business, we also designed their postcards, door hangers, and brochures. These materials were perfect for reaching potential customers right at their front door, with a professional design that made their new business look established and trustworthy.

4. Facebook & Instagram Ads: We set up highly targeted Facebook and Instagram ads to drive leads directly to their business. The ads showcased the transformation they could provide, with high-quality images and a clear offer that people couldn’t resist as the holiday season approached.

THE RESULTS...

In their very first holiday lighting season, we helped Holiday Breeze Lighting generate 53 new leads—at just $24.20 per lead. For a brand-new business, this was a game-changer.

Not only did they build up their client base, but they also established themselves as a go-to service provider in the Fort Worth area for future holiday seasons.

WHY IT WORKED

There are a few reasons this campaign was so successful:

A Strong Foundation: We didn’t just set up ads and hope for the best. We built Holiday Breeze Lighting’s digital presence from the ground up, giving them the tools they needed to connect with their target audience.

Targeted Ads: Our Facebook and Instagram ads were designed to reach the right people at the right time—homeowners who were already thinking about holiday lighting but didn’t know who to call.

Print Marketing That Hit Home: While digital marketing was a key part of the strategy, the postcards, door hangers, and brochures ensured that they were front-of-mind for people in their local area.

Looking Forward

Holiday Breeze Lighting now has a solid foundation to build on for future seasons. They’ve got a professional online presence, a growing list of clients, and a proven lead generation system that they can scale as they grow.

Ready to grow your business like Holiday Breeze? Let’s talk. Book a free strategy session today and see how we can help you keep your pipeline full, no matter the season.

ABOUT US...

ConcretePro Digital makes it easy for your Concrete Coating Business to generate high-quality leads automatically and reduce time spent chasing them down. Our Ad System takes care of all the heavy lifting, allowing you to focus on growth and providing amazing service to your community.

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What Others Are Saying...

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FREQUENTLY ASKED QUESTIONS

Here are a few answers to our most common questions

Will this actually work for my business?

We specialize exclusively in helping local businesses get new leads and customers each month... consistently and predictably. We even guarantee our results. That means if you don't see the results, we work for FREE. You have nothing to lose!

Will I have to sign to a contract?

Unlike other marketing agencies or advertising platforms, we don't lock you into any long term contracts. Our belief is that if we provide top-notch results for our clients... then contracts are not necessary.

How much involvement will this require from me?

In the words of our happy clients... it's minimal. Everything we do is designed to make your job easier! It's all about you being able to off-load the burden of worrying about your company's marketing to us so you can get back to running the day-to-day of operating your business and growing.

What advertising methods do you use?

Right now, we primarily focus on Facebook, Instagram, and the Google network. However, we are constantly testing and evaluating different advertising methods to make sure we are always ahead of the game.

Do you have a guarantee?

Yes, absolutely we do! Our ultimate goal is to be a profitable partnership for your business. Think of us as your very own marketing department. And this is a role we take very seriously... so seriously that we actually guarantee results for those that qualify and if we don't deliver on our promise... we work for FREE!

What makes us different?

Unlike other marketing agencies, we specialize exclusively in local business. We also have a guarantee. You wont find that with others. We're not some random person who just watched a couple of youtube videos and decided to start calling themselves a digital marketer. We're certified experts and have built this up on our actual results and referrals. andae.

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